Start with Durriya

Your partner
in progress

Our Guides set you up for sustainable success.

Naima Bush

☀️ Cheerful
📣 Supportive
🤝 Collaborative

Matt Becker

❤️ Empathetic
🤝 Collaborative
📚 Resourceful

Bri Sullivan

📣 Supportive
✅ Proactive
🤝 Collaborative

Colin Bishop

❤️ Empathetic
🤝 Collaborative
📚 Resourceful

Raquel Tennant

😊 Friendly
🔍 Detailed
💫 Enlightening
100%
of Money Guides are CFP® Professionals
1-on-1
Personal, human set-up and support
1
Fully automated custom money system

Money Pros that make progress and peace of mind effortless.

1-on-1 Human Support

All Fruitful Guides are:

CERTIFIED FINANCIAL PLANNER™ Professionals, the highest level of credibility in personal finance.

Focused on building and supporting your personal money system.

Experienced and helpful across all aspects of your finances.

Non-judgmental, kind, and human.

A Great Group of Guides

Skilled, supportive, and ready to set you up for success

Meet them all

People love Fruitful.

Sydney D.

I love having a fruitful membership!

I love having a fruitful membership!! I was recommended by a friend and the expectations lived up. I love even the process of signing up and finding an advisor, the functionality of the app, feeling in control of my finances, and my advisor Naomi! Discussing finances takes a lot of vulnerability and Naomi has made me feel comfortable and confident. She breaks down my budget in a way that makes sense, hears me out on my goals and priorities, and makes budgets that are attainable. Truly enjoying my experience :)

Amy

"It’s given me a lot of peace and clarity around my finances."

Amy
/ Fruitful Member

Kevin

Transformational personal finances

Money has always felt like a suffocating experience. Working with our Fruitful coach has, for the first time our lives, made us feel like we were putting our money where it mattered most. The low subscription cost is well worth its weight in gold.

Kathleen

"It has been pivotal with major life decisions."

Kathleen
/ Fruitful Member
Raquel

"I'm excited about the milestones that I've hit."

Raquel
/ Fruitful Member

Christy

Have Already Referred 4 Happy Friends!

Fruitful was the best decision I’ve made for my finances.

I thought I was managing okay — until I joined Fruitful and realized how disorganized things really were.

My advisor helped me budget for an out-of-state move, buy a new car, optimize my investments, and start saving for my son’s college.

It honestly feels like having a therapist for my finances — and I’ve never felt more in control.

Eli

"I don't feel like I'm flying by the seat of my pants."

Eli
/ Fruitful Member

Jen S.

Over a year with Fruitful and thrilled !

I have been with Fruitful for over a year now and it’s been an amazing experience! My advisor took the time to understand my challenges and my short- and long-term goals, then developed an easy to follow plan with action steps that helped me make progress quickly. I finally feel like my savings and investments are moving in the right direction and I am no longer feeling anxiety about my financial situation. So happy I took a leap and tried out Fruitful!

Jason F.

Fruitful has been life changing

Fruitful has been life changing. As someone who use to work in the finance industry, I can speak to the value this app and our fruitful guide, Paige, have brought. Not only has she helped us with our budget (which has been awesome) but has also looked into our whole picture including my work benefits to ensure I’m getting the most out of them. She even let me know I had legal benefits that would allow us to set up a will at low cost, something I never even noticed. The money map has also been a game changer. Seriously stress free once you get it set up correctly. Highly recommend!

See my Money Map

Written starred ratings and reviews are provided by Trustpilot and may not represent the experience of all clients. No compensation was provided for reviews. Ratings and reviews are not indicative of future performance. Please visitTrustpilot.com/review/fruitful.comto see all reviews. Pictured Members are current Members we paid in cash for participating in this testimonial series. This could create a conflict of interest. Each video is edited to be clear, concise and reflect the experiences of an individual Member, not others, at the time of filming. These testimonials don’t guarantee future performance or success3.

Build your future now.
Start for free.

~3 minutes to get your Money Map
No payment
required

  • Know exactly where every paycheck should go

  • Automatically fund bills, spending, savings & goals

  • Get 1-on-1 help from a financial professional

  • Grow your money with pro investment management

  • Earn up to 4.00% APY1 on all of your cash

  • Earn up to 2% cash back on spend2

See my Money Map

Frequently asked Questions

Fruitful is a personal finance platform that shows you what to do with your money, then makes it happen. You get a money system built for you, 1-on-1 help from CFP® professionals, and smarter ways to spend, save, and invest, all working together to keep you organized and moving toward your goals.

Your Money Map is the personalized plan for your money. It shows you exactly where every paycheck should go, across bills, spending, saving, investing, and when you’ll hit your goals. Then Fruitful helps you put it all into action automatically.

There’s no cost to get started with Fruitful. You can get fully set up, meet with your Guide, use your money system, and access Fruitful’s financial products with no membership fee. Some fees may apply depending on how you invest.

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When you sign up, your first 3 months of Premium are included at no cost. After that, you can keep Premium for $999/year or $250/quarter, or continue with Fruitful at $0 membership. Either way, your Money System keeps working for you.

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Premium gives you more ongoing access to your Guide, higher rewards, and no investment management fees.

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Learn more about Fruitful Premium →

We’ll get your money system set-up and working through 1-to-1 video sessions focused on organizing your finances, setting goals, building wealth, and making real progress. Once we’ve built a strong foundation and set up your system, we’ll help you keep growing while adapting to whatever life throws your way by providing ongoing advice and support through anytime messaging and ongoing sessions. Feel supported at every stage of your journey, wherever it leads.

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Learn more about what’s included in your membership here.

At Fruitful, your money is held with established financial institutions built to keep it safe.

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Fruitful Cash accounts are held at Emigrant Bank, Member FDIC, a bank founded in 1850 and one of the largest privately held banks in the country.

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Your investments are held and cleared by Apex Clearing Corporation, Member FINRA/SIPC, one of the largest investment custodians in the U.S. Apex holds more than $276 billion in assets.


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And the people helping you make financial decisions are held to high standards, too. Fruitful Advisory is an SEC-registered investment adviser, and every Fruitful Guide is a CERTIFIED FINANCIAL PLANNER™ professional and investment adviser representative.

For general inquiries, email hello@fruitful.com.

For member support, email support@fruitful.com.

Illustration of hands with money and a sunflowerIllustration of a hand picking fruitsIllustration of a man putting apples in a basketIllustration of a woman with multiple plants in a shopping cart
Andrea Easterling
CFP® Professional

Andrea has 8 years of financial planning and advising experience. She thrives on inspiring people to confidently take control of their finances with tailored advice and easy-to-apply education. She previously worked at the fintech company Pattern and, before that, Mercer Advisors. Outside of work, Andrea orchestrates the offense as point guard of her local women's basketball team.

Andrea
's
style
⚡️ Empowering
💡 Insightful
🧮 Analytical
Bri Sullivan
CFP® Professional

Brianna has 7 years of planning and advising experience. She’s deeply committed to helping people make more informed money decisions at every step of their financial journey. She previously worked at Merrill Lynch in wealth management. In her free time, Brianna’s into exploring the Pittsburgh food scene, jamming to Taylor Swift in spin class, and reading while cozying up with her cats, Randy and Jim Bob.

Bri
's
style
📣 Supportive
✅ Proactive
🤝 Collaborative
Colin Bishop
CFP® Professional

Colin has 15 years of experience helping people build confidence around their money. He focuses on simplifying financial decisions so members can pursue their goals without feeling overwhelmed. He began his career at Morgan Stanley and later founded his own financial planning firm before joining Fruitful. Outside of work, he enjoys soccer and volleyball, plus spending time with his wife Ali hiking, discovering classic films, and exploring great food.

Colin
's
style
❤️ Empathetic
🤝 Collaborative
📚 Resourceful
Durriya Pierce
CFP® Professional

Durriya has 6 years of financial planning experience and an additional 4 years of tax-focused experience. She loves making complex concepts simple and actionable. She previously worked at Merrill Lynch, Ernst & Young, and the fintech company Albert. She loves, like LOVES, cooking.

Durriya
's
style
☀️ Kind
♟️ Strategic
💡 Insightful
Grant Hall
CFP® Professional

Grant has 6 years of planning experience. As a former educator, he loves making complex financial topics feel simple, approachable, and actionable. He previously ran his own financial planning practice before working at Envision, a boutique firm. Grant’s a big Memphis Grizzlies fan who loves spending time with his wife and two daughters and, when time allows, sneaking in a round of golf.

Grant
's
style
💛 Empathetic
🚢 Steady
👋 Relatable
Matt Becker
CFP® Professional

Matt has 10 years of financial planning experience and another 6 years working in early-stage technology. He's passionate about getting to know his members, what they value, and what they truly want out of life so money can empower them to be the fullest versions of themselves. Matt previously ran his own practice working mostly with young families. His favorite thing in the world is coaching his boys' soccer teams.

Matt
's
style
❤️ Empathetic
🤝 Collaborative
📚 Resourceful
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