Start with Durriya
A green fruitful card with mastercard logo

The smartest system to save and spend

5.00% Annual Percentage Yield1 on ALL of your cash. Up to 2.00% cash back2 across the board.

Save more, spend responsibly, score rewards.

5.00%

APY1

...on all your cash

Earn more on all your cash, whether you plan to save or spend it.

2.00%

Cash back2

...across the board

Using Fruitful Card with a qualifying deposit.2

No debt, no drama.

Your spending is linked to your Fruitful Cash Account, so you never get charged interest or carry debt.

How it works

Your income is incoming

Good news! Your money’s here. Whether it’s from your salary at work, a freelance gig, or anything else, money magic is about to begin...

Your money
moves like magic

When money comes in, it goes where you need it and want it - all automated and all according to your rules. Staying on top of your finances while powering your progress just got really easy.

Income
10%
Emergency fund
50%
Bills & rent
20%
Down payment
20%
Travel

Automate your
anxiety away

Take a deep breath. Worrying about

where your money’s going is gone.

5.00% APY1 on every account

Whether you plan to spend or save, all of your accounts earn 5.00% Annual Percentage Yield. Sit back, relax, and enjoy a sky-high APY on all of your money.

Spend responsibly,
score rewards

Never carry over a credit balance or pay interest when you use your Fruitful Card. Your spending is linked to your Fruitful Cash Account. That means no debt, no interest, and no drama.

Up to 2.00% cash back2 across the board

Unlock up to 2.00%2 on all your purchases with qualifying direct deposits2 using your Fruitful Card. Get the rewards of a credit card without worrying about overspending or credit card debt.

Spending
Emergency fund
5.00% APY
Bills & rent
5.00% APY
Down payment
5.00% APY
Travel
5.00% APY
Transportation
2.00%
Groceries
2.00%
Utilities
2.00%
Restaurants
2.00%

Double dip your earnings

Your cash back gets dropped right back into your Fruitful Cash Account earning 5.00% APY1.

Fruitful Card

Spending reimagined

Score the rewards of a credit card while you spend responsibly.

Better benefits

Never pay interest

Fruitful Card spending is linked to your Fruitful Cash Account. You never get charged interest or carry debt.

To apply for a Fruitful Card, Members must have an active Fruitful Membership and a Fruitful Cash Account.

Auto paycheck split

Auto-route where your money goes when it comes in, power progress and cover costs easily.

No Account Fees

No bank transfer fees, no annual fees, no minimum balance fees, no nonsense with Fruitful Cash Accounts.

For more information on fees, please see the Fruitful Cash Deposit Account Agreement.

hand putting money inside a safe

Be confident about your cash

Fruitful Cash Accounts are held at our sponsor bank - Emigrant Bank, Member FDIC, which was founded in 1850, and is one of the largest privately held banks in the United States.

Fruitful is a financial technology company, not an FDIC-insured bank. Funds in your Fruitful Cash account(s) are held at Emigrant Bank, an FDIC-insured institution. While there, your funds are FDIC insured up to $250,000 and covered in the event of the failure of only Emigrant Bank.  Fruitful must meet and satisfy certain conditions for pass-through deposit insurance coverage in the event of Emigrant Bank’s failure.

Earn extra on all your cash

Enter your total cash balance below, and find out how you’d earn more with Fruitful.

Fruitful
5.00% APY1
$6,381
Apple3
3.90% APY
$6,156
Chase3
0.01% APY
$5,002
National Average*
0.41% Interest Rate
$5,002

Your cash balance

$

Save for 5 years

The information and interactive calculators are made available to you as self-help tools for your independent use and are not intended to provide investment advice. Fruitful cannot and does not guarantee their applicability or accuracy in regards to your individual circumstances. All examples are hypothetical and are for illustrative purposes only. We encourage you to seek personalized advice from our qualified professionals regarding all personal finance issues.

Frequently asked questions

How are Fruitful Cash and Card part of the Fruitful membership?

Fruitful is a financial wellness membership that provides access to:

1. Expert advice and support from a dedicated Fruitful Guide, who is a CERTIFIED FINANCIAL PLANNER™ Professional that helps with all aspects of your finances.


2. 5.00% APY1 Fruitful Cash Accounts where you earn on all your money, whether you plan to save or spend it.

3. A secured charge card connected to your Fruitful Cash Account, meaning you can spend responsibly and get up to 2.00% cash back2 on all your spending.

4. Tailored investment portfolios with support at every step and no management fees.4

The combo of these 4 core benefits allows our members to organize and optimize their finances in a way that’s simple, smart, stress-free, and sustainable. Members can improve their finances, make real progress toward goals, and eliminate stress. That sounds nice!

Fruitful Cash

What’s Fruitful Cash?

Fruitful Cash is a 5.00% APY1 cash account. You earn interest on all your money, whether you plan to save or spend it. It’s the best of both worlds - the high earnings of a savings account with the flexibility of a traditional checking account.

What does APY mean?

APY stands for Annual Percentage Yield — a fancy way of expressing the real rate of return earned on your cash over a period of time (one year in this case) inclusive of the wonderful impact of compounding. Compounding - sometimes referred to as “interest on interest” - takes into account your deposits as well as accumulated interest over a period of time.

Will the interest rate lock in, or does it change?

The interest rate and corresponding APY (Annual Percentage Yield) for Fruitful Cash Accounts are variable and set at our discretion. Interest rates may change at any time including after account opening without prior notice. This is based on a number of factors - the primary being the Federal Funds Rate.  We’re motivated to provide members with as competitive a rate as possible. When the Fed, or Emigrant Bank, increases or decreases their interest rate, we increase or decrease ours.

How is the interest on my account paid?

Interest compounds daily and is calculated on a 365 day (or 366 day if a leap year) basis.  Interest is credited to your Fruitful Cash Account on a monthly basis.

Is my money safe?

Fruitful Cash accounts are held at our sponsor bank – Emigrant Bank, Member FDIC, which was founded in 1850, and is one of the largest privately held banks in the United States.

Fruitful is a financial technology company, not an FDIC-insured bank. Funds in your Fruitful Cash account(s) are held at Emigrant Bank, an FDIC-insured institution. While there, your funds are FDIC insured up to $250,000 and covered in the event of the failure of only Emigrant Bank.  Fruitful must meet and satisfy certain conditions for pass-through deposit insurance coverage in the event of Emigrant Bank’s failure.

Fruitful Advisory, LLC, is an investment adviser registered with the U.S. Securities & Exchange Commission (“SEC”) that employs full-time Financial Guides, all of whom are investment adviser representatives and CERTIFIED FINANCIAL PLANNER™ professionals. Investments in member accounts are held at and cleared by APEX Clearing Corporation, member FINRA/SIPC, who custodies over $120 billion in total assets as of June 2023.4

Are there any account fees?

None. We don’t charge any account fees on Fruitful Cash accounts. See the Fruitful Cash Deposit Account Agreement to learn more about fees.

Do you offer joint accounts?

Yes, we offer both individual and joint Fruitful Cash Accounts.

How many Fruitful Cash Accounts can I have?

You’re able to open up to eight (8) Fruitful Cash Accounts. That makes it easy to set up specific accounts to power progress toward all your goals while supporting your lifestyle.

What if I want to move money out of Fruitful?

You can move money at any time. It can typically take three to four business days for funds to arrive in your linked bank account. If your withdrawal taps funds that were recently deposited, it may take a few extra days to process.

Fruitful Card

What’s Fruitful Card?

Fruitful Card is a secured charge card tied directly to your Fruitful Cash Account, making it easy to spend responsibly. Your transactions are reflected in your available cash balance, and since you can’t spend more than what’s in your account, you’re always in control. Plus, you’ll earn up to 2% cash back2 on every purchase—without any interest or carry-over balance to worry about.

What’s a secured charge card?

A secured charge card is a type of credit card where your spending is capped by the amount of cash you hold, in this case, in a Fruitful Cash Account and is paid off in full at the end of each month. This means your available cash balance reflects your spending activity and you never carry over a credit balance or get charged interest. But you’re also able to access rewards – in our case, up to 2.00% cash back2 on all of your purchases. It’s sort of the best of both worlds. It’s responsible and reward-filled!

How does Fruitful Card work?

When you open a Fruitful Cash account and get a Fruitful Card, the amount you deposit becomes your spending limit—just like the credit limit on a regular credit card.

As you use your Fruitful Card, your spending is reflected in your available cash balance. The funds you spend are then set aside in your Fruitful Cash Account, ensuring that your statement balance is covered at the end of the month. This way, you’re always spending within your means, with no surprises.

How do I earn 2.00% cash back?

Simple! Just set up and route a direct deposit to one or multiple Fruitful Cash accounts totaling $2,000 or more in the prior month. If you haven’t, you’ll still earn 1% cash back on all your spending.

How is it different than a standard credit card?

The Fruitful Card is a secured credit card, not a typical credit card that bases eligibility on credit worthiness, allows you to rack up debt, or carry over a balance. If you have a Fruitful Cash Account, you're eligible—no credit checks needed, and no risk of debt or a carry over balance. Your spending limit is based on your Fruitful Cash Account balance, working like a credit limit without needing to load funds separately onto the card.

Every time you make a purchase using Fruitful Card, money is set aside in your Fruitful Cash Account, putting that money on hold to cover transactions and ensuring you only spend what you have. When you buy something or spend money, it’s reflected in your cash balance, so you always have an accurate, real-time view of your finances. The reserved funds set aside in your account are then used to pay off the statement balance in full every month.

That means you get great rewards but never have to worry about a carry-over balance or being charged interest.  You score rewards while spending responsibly!

Illustration of hands with money and a sunflowerIllustration of a hand picking fruitsIllustration of a man putting apples in a basketIllustration of a woman with multiple plants in a shopping cart
Andrea Easterling
CFP® Professional

Andrea has 8 years of financial planning and advising experience. She thrives on inspiring people to confidently take control of their finances with tailored advice and easy-to-apply education. She previously worked at the fintech company Pattern and, before that, Mercer Advisors. Outside of work, Andrea orchestrates the offense as point guard of her local women's basketball team.

Andrea
's
style
⚡ Empowering
💡 Insightful
🧮 Analytical
Andrew Rotz
CFP® Professional

Andrew has worked in financial services since 2012. He loves seeing the relief that comes when he helps his Members alleviate a major stressor in their financial lives. He's worked at Fidelity Investments, built a bespoke financial wellness program at NC State University, and his own firm while also serving in the US Navy. He loves exploring the Star Wars world with his two boys, traveling around the real world, and history!

Andrew
's
style
💬 Conversational
🙌 Dedicated
🧠 Open-minded
Bri Sullivan
CFP® Professional

Brianna has 7 years of planning and advising experience. She’s deeply committed to helping people make more informed money decisions at every step of their financial journey. She previously worked at Merrill Lynch in wealth management. In her free time, Brianna’s into exploring the Pittsburgh food scene, jamming to Taylor Swift in spin class, and reading while cozying up with her cats, Randy and Jim Bob.

Bri
's
style
📣 Supportive
✅ Proactive
🤝 Collaborative
Matt Becker
CFP® Professional

Matt has 10 years of financial planning experience and another 6 years working in early-stage technology. He's passionate about getting to know his members, what they value, and what they truly want out of life so money can empower them to be the fullest versions of themselves. Matt previously ran his own practice working mostly with young families. His favorite thing in the world is coaching his boys' soccer teams.

Matt
's
style
❤️ Empathetic
🤝 Collaborative
📚 Resourceful
Mckenna Wieser
CFP® Professional

Mckenna has 7 years of financial planning and advising experience. She’s passionate about taking big, complicated life decisions and making them approachable, digestible, and exciting. She’s previously worked at Charles Schwab, helping families in all stages of life meet and exceed their goals with confidence. She loves to travel, go see live music, read, and hang with her dogs Bowser and El.

Mckenna
's
style
🫶 Committed
👁️‍🗨️ Perceptive
✅ Thorough
Raquel Tennant
CFP® Professional

Raquel has 5 years of financial planning experience and a passion for helping people reach their goals in a way that aligns with their values. She previously worked at 2050 Wealth Partners, helping young families and entrepreneurs make progress and build confidence. She's adventurous and loves to travel, cliff dive, and snorkel.

Raquel
's
style
😊 Friendly
🔍 Detailed
💫 Enlightening
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